外贸英语对话之广告

时间:2017-05-12 编辑:绮雯 手机版

  引导语:怎样运用英语在外贸交易中洽谈广告事宜?下面是yjbys小编整理的外贸英语对话之广告,欢迎参考!

  Part One

  W: Excuse me, are you Mr. Yang?

  怀特:请问,你是杨先生吗?

  Y: Yes, I am. And you are?

  杨:是的,我是。请问你是?

  W: I am White. You called me earlier to let me come over.

  怀特:我是怀特。你之前给我打电话让我 过来的。

  Y: Oh, yes. Thank you for being here.Please sit down.

  杨:哦,是的。谢谢你能来。请坐吧。

  W: May I ask what is the matter?

  怀特:请问有什么事吗?

  Y: I am thinking of doing a sales promotion for our products. Can you give me some suggestion?

  杨:我想为我们的产品做一个促销活 动。你能给我们建议一下吗?

  W: Of course. We have investigated your products before and found that although the quality of your product is very good, the customer's awareness is not high. So I think you need an advertising campaign.

  怀特:当然可以。我们之前调査过你们的 产品,发现虽然你们的产品质量很 好,但顾客认知度不高。因此我觉 得你们需要做一个广告活动。

  Y: What is advantage of advertising? Doesn't it cost money to advertise?

  杨:广告有什么好处吗?做广告不是要 费用的吗?

  W: There is a saying which goes “Wine needs no bush'".But today the market competition is more and more fierce, so “Wine needs bush”. It is not enough for the enterprise to have just good quality and service. Only by matching with good advertisement can an enterprise be in the indefectible position.

  怀特:俗话说“酒香不怕巷子深”,但在 市场竞争日益激烈的今天,“酒香 也怕巷子深”,企业仅有优质的产 品和服务是不够的,只有配以良好 的广告宣传,才能在市场上立于不败之地。

  Y: What you said is very reasonable. Our products are very good, but the sales volume is not high. Maybe that is because customers don't understand our products and dare not to buy easily.

  杨:你说得很有道理。我们的产品很 好,但就是销售量不高,可能就是 因为顾客对我们的产品不了解,不敢轻易购买。

  W: It is right for you to think like this. Advertising does need certain fee, but you may earn more the cost of advertising.

  怀特:你这样想就对了。广告是需要一定的费用,但你们可能因为广告赚的钱比费用多多了。

  Y: Good, I think this is worthy of a try.

  杨:好的。我觉得这个值得一试。

  Part Two

  W: Shall we continue our last conversation now?

  我们继续上一次的谈话好吗?

  Y: OK. Let's talk about the specific matters of advertising.

  好的。让我们谈谈广告的具体问题吧。

  W: Which form of ads do you wish to use, television, newspapers and magazines, radio or outdoor?

  你希望采用哪种形式的广告呢,电视、报 纸和杂广播还是户外?

  Y: I want to use all of the media, and offer a comprehensive show of our products. What do you think?

  我想利用所有媒介,全面展示一下我们的产 品。你认为呢?

  W: This is all right. But it will cost a lot of money and the effect is also not necessarily better than choosing specific several media. I suggest you had better have an emphasis.

  这样也行。但是会花费很多的钱的,并且效 果也不一定比选用特定几种更好。我建议最 好有所侧重。

  Y: Uh,yes. I just forget to take the cost into consideration. Which one has the best effect?

  嗯,是啊。刚忘了把成本考虑在内了。哪种 效果最好呢?

  W: Each one of them has their own advantages and disadvantages. But personally I think TV's effect is the best. It has the most extensive publicity surface, sound and color, and is not static. So it is the best choice of the product facing the nationwide users and can't be replaced by other media.

  他们每一种都有优势和劣势。但我认为电视 效果是最好的。电视是宣传面最广的,并且 有声有色非静止。是面向全国的产品用户的 首选,这是其他媒体无法替代的。

  Y: Good. Because our product is the object of women's, we will make a supplement in magazines and radio on the basis of emphasizing TV.

  好的。由于我们的产品是面向妇女的,我们 就在着重利用电视的基础上,另外再在杂志 和广播上做一补充。

  W: OK. Let's settle It like this now.

  好的。先就这样决定了吧。

  Y: How is the cost calculated?

  费用是怎么计算的呢?

  W: We are not very clear about specific things. You need to consult these medias.

  这个具体我们也不是很清楚。需要向这些媒 体咨询。

  Y: Thanks for your information.

  谢谢你的信息。

  W: You are welcome.

  不用谢

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