W: Excuse me, are you Mr. Yang?
Y: Yes, I am. And you are?
W: I am White. You called me earlier to let me come over.
Y: Oh, yes. Thank you for being here.Please sit down.
W: May I ask what is the matter?
Y: I am thinking of doing a sales promotion for our products. Can you give me some suggestion?
W: Of course. We have investigated your products before and found that although the quality of your product is very good, the customer's awareness is not high. So I think you need an advertising campaign.
怀特：当然可以。我们之前调査过你们的 产品，发现虽然你们的产品质量很 好，但顾客认知度不高。因此我觉 得你们需要做一个广告活动。
Y: What is advantage of advertising? Doesn't it cost money to advertise?
W: There is a saying which goes “Wine needs no bush'".But today the market competition is more and more fierce, so “Wine needs bush”. It is not enough for the enterprise to have just good quality and service. Only by matching with good advertisement can an enterprise be in the indefectible position.
怀特：俗话说“酒香不怕巷子深”，但在 市场竞争日益激烈的今天，“酒香 也怕巷子深”，企业仅有优质的产 品和服务是不够的，只有配以良好 的广告宣传，才能在市场上立于不败之地。
Y: What you said is very reasonable. Our products are very good, but the sales volume is not high. Maybe that is because customers don't understand our products and dare not to buy easily.
杨：你说得很有道理。我们的产品很 好，但就是销售量不高，可能就是 因为顾客对我们的产品不了解，不敢轻易购买。
W: It is right for you to think like this. Advertising does need certain fee, but you may earn more the cost of advertising.
Y: Good, I think this is worthy of a try.
W: Shall we continue our last conversation now?
Y: OK. Let's talk about the specific matters of advertising.
W: Which form of ads do you wish to use, television, newspapers and magazines, radio or outdoor?
Y: I want to use all of the media, and offer a comprehensive show of our products. What do you think?
W: This is all right. But it will cost a lot of money and the effect is also not necessarily better than choosing specific several media. I suggest you had better have an emphasis.
这样也行。但是会花费很多的钱的，并且效 果也不一定比选用特定几种更好。我建议最 好有所侧重。
Y: Uh,yes. I just forget to take the cost into consideration. Which one has the best effect?
W: Each one of them has their own advantages and disadvantages. But personally I think TV's effect is the best. It has the most extensive publicity surface, sound and color, and is not static. So it is the best choice of the product facing the nationwide users and can't be replaced by other media.
他们每一种都有优势和劣势。但我认为电视 效果是最好的。电视是宣传面最广的，并且 有声有色非静止。是面向全国的产品用户的 首选，这是其他媒体无法替代的。
Y: Good. Because our product is the object of women's, we will make a supplement in magazines and radio on the basis of emphasizing TV.
好的。由于我们的产品是面向妇女的，我们 就在着重利用电视的基础上，另外再在杂志 和广播上做一补充。
W: OK. Let's settle It like this now.
Y: How is the cost calculated?
W: We are not very clear about specific things. You need to consult these medias.
Y: Thanks for your information.
W: You are welcome.