A: Is this the Black House Advertising Agency?
B: Yes, it is. May I help you?
A: I’d like to talk with one of your consultants. I need some suggestions on how to market my product.
B: I’m a consultant. First of all, ....................
A: We are a business suit company. We offer a variety of business suit.
B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.
A: I quite agree with you, but it’s said that advertising on radio is cheaper.
B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.
A: And what about television commercials?
B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.
A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.
B: That makes sense. You are certainly targeting specific customers such as businessmen.