Business Plan商业计划英语对话
我们都知道做在商业活动中，不打无准备之仗，所以一个项目或者产品能否成功，第一步就是要有商业计划，也就是business plan.在开始对话之前，我们先来了解一下和商业计划有关的英语常识:
1) Business Plan: a formal document containing the main ideas about a business project, sometimes called a Business Proposal
商业计划，一份正式的文件，包括关于商业项目的主要构想，有时也叫做商业提案
The general manager of our company has asked me to write a business plan that we can show the bank.
我们公司的总经理要我写一份向银行出示的商业计划。
2) Motza: a large amount of money
一大笔钱
My best friend won a motza in the China Sports Lottery.
我最好的朋友买中国运动奖卷中了很多钱。
3) Secret: something that you cannot tell anyone else
秘密，不能告诉别人的事
I will tell you my new boyfriend's name, but it's a secret so you can't tell anyone - even your best friend!
我会告诉你我新男友的名字，可这是秘密，你不能告诉别人，连你最好的朋友也不行。
4) Market Research: analyzing consumer behavior and then writing a report on it
市场调查，分析顾客行为然后写一份相关的报告
Market research helps you understand what your customers want and how much they will pay.
市场调查能帮你了解用户的需求以及他们的消费标准。
5) Budget: a report of how much money came in and went out of a company
预算，关于公司收入支出的报告
Accountants are always busy at the end of each month because they have to finish the budgets for the managers.
会计人员在月底的时候都很忙，因为他们必须为经理们做好预算。
6) IPO: Initial Public Offering
上市股
Showing your business plans to investors and asking them to put money into your company.
向投资商提供你的商业计划，要他们投资你的公司。
下面我们来学习一下和business plan相关的英语对话:
Steve: Mike, what do you know about writing a business plan?
Mike: Plenty. What type of plan are you writing?
Steve: Well, I have this great new idea that I think will make a motza.
Mike: Want to let me in on the secret?
Steve: Not yet my friend but I would like your help in writing the business plan.
Mike: Well, the main things you should include are an outline of your idea, your market research and your budgets.
Steve: Oh, I didn't realize that it would be so much work. Is there a quick way instead?
Mike: If you ask someone to invest in your business, they will want all of that type of information.
Steve: I've heard a lot about IPO's recently. They seem like an easy way to get rich.
Mike: Steve you really have a lot to learn about business. I would be happy to help, but I want a percentage of your profits.
Steve: No wonder people call you 'Mr Ten Percent'. Teach on buddy.
斯蒂夫：麦克，你知道怎么写商业计划吗？
麦克：很熟，你要写什么样的计划？
斯蒂夫：我有个很好的方案，我想可以赚大钱。
麦克：能向我透露透露吗？
斯蒂夫：还不行，朋友，可我想让你帮我写这个商业计划。
麦克：你主要应该介绍的是你方案的大纲、你的'市场调查和你预算。
斯蒂夫：噢，我没想到要做这么多工作。有没有快一点儿的方法。
麦克：如果你想要别人投资你的生意，他们会要所有的这类信息。
斯蒂夫：最近我听说过很多关于IPO（Initial Public Offering上市股）的事。看起来这是一条发财的捷径。
麦克：斯蒂夫，关于生意你要学的还多着呢。我很愿意帮你，可我要利润的提成。
斯蒂夫：怪不得人们叫你“百分之十先生”。继续教吧，伙计。
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