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Why Job–Specific Resumes Are So Important
Writing the perfect resume has become more complicated now that a variety of resume writing services, resume posting services and key-word scanning software are available. Employers expect—and usually get—very well-thought-out resumes tailored to a specific job.
Job-specific resumes are a necessity because most employment agencies and large companies today use databases to quickly and efficiently match job openings with qualified job-seekers. This process is similar to an internet search engine optimization where specific terms and keywords are used to access certain web pages. Resume screening methods are also done using industry-specific keywords or acronyms that describe the skills and education required for the position.
Keywords can be job, profession, or industry-specific skills, technological terms, job titles, certifications, names of products and services, industry buzzwords and jargon, types of degrees, names of colleges, company names, and even area codes (for narrowing down searches geographically). Awards you've won and names of professional organizations to which you belong can even be used as keywords.
Research the Job
What separates a general resume that won’t get you noticed from a well-received resume tailored to a specific job is research. Before writing any type of resume, do your homework. Examining job advertisements, industry trade magazines, district websites, job descriptions, professional association newsletters, informational interviews, etc. can help you get an idea of the keywords used for industry-specific resumes. To see the formats and types of resumes created for a particular industry, use this site and explore free sample resumes, resume examples, resume formats, resume help, and resume services.
The important point to note is that resumes and cover letters should be searchable by the job-apprpriate keywords when they are placed into the employment database for screening. So, it becomes extremely important for a job searcher to create scannable job-specific resumes by incorporating keywords and phrases related to the specific position applied for.
Once you’ve created a resume, it can be emailed to employers or posted to a job board online (see Resume Posting and Submission Services). For the appropriate electronic format to use when emailing your resume, see eResumes/Online Resumes. When you email your resume or submit it to a career hub or an employer’s website, remember that your resume is only a part of the many thousands that have already been stored in the database for screening, which is carried out based on content. So it becomes critically important for you to submit an ijob-specific resume, containing specific keywords and phrases, for a successful job search. For example, a person seeking a job in radiology would emphasize his CRES certification as a radiology equipment specialist. CRES becomes a keyword.
Using Action Verbs and Keywords
Good traditional resumes are based on emphasizing action verbs to describe achievements and accomplishments. This rule is still applicable for job-specific resumes, but the important thing here is “what” you perform in relation to the action –the “what” is usually a keyword. Refer to these examples where the action verbs are in italics and the keywords that relate to the action verbs are in bold.
- Worked closely with product marketing during development to ensure that products and services met market needs and were executed on time and on budget.
- Devised and executed litigation strategies that consistently producedoptimal results for clients.
An approach that is generally used while writing industry-specific resumes is to “front-load” the resume with keywords early in the document. Sections like "Profile” or “Certifications” may be filled with relevant keywords in context, to include as many key phrases as possible into the document. And after the initial screening by the search software, humans may also screen your resume. In their first run-through, they will also scan for keywords.
Though search software may only scan the first hundred words or so of your resume, keywords should also appear in the rest of your resume beyond the profile or summary section because keywords may also be weighted and your resume ranked according to how many times mandatory words appear in your resume. It’s a fact that those job-specific resumes with the greatest "keyword density" will be chosen for the next round of screening.
In order to determine the keyword density of your resume, highlight all the words in it that would probably be considered keywords, based on your research. A resume containing 25-35 keywords is the general rule for a job-specific resume, so if you have fewer than that number, try to fill each section of your resume with relevant keywords in varying forms.
In recent years large employers and search firms have been limiting their use of large general sites due to the number of unqualified applicant resumes they receive. When submitting your resume online, try concentrating on industry-specific websites or professional/trade organizations, depending on how specific the skills and requirements are for your industry. Click on Job Search for suggestions about where to submit your job-specific resumes. Click here for a list of action verbs.
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