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留学MBA毕业论文范文：Context of Research
苹果公司跨国公司注册在美国，但计算机软件，手机和个人电脑生产和装配线散落在世界各地。该公司还生产不同用途的计算机相关和非相关产品品种。
大多数组织一样，苹果开始作为一个小的组织，而是通过艰苦的努力和创始董事的聪明才智，该公司能够把整个行业，成为世界上一个最重要的公司。随着史蒂夫·乔布斯为首的组织相当长的一段时间的消亡，公司已移交给蒂姆库克继续以这种独特的方式的创新和改变以适应当代市场的危机。不断创新的价值因此需要苹果不断创新以巩固他们的成本优势，盈利能力和人力资源的能力，这使得他们成为他们是谁。特别是在关系到苹果，它是席尔瓦的争夺，其独特的方法，在创新中如自下而上，内部营销，人力资源管理，和其他直接让他们灵活地部署其人力资本对创新的成功，是与德鲁克的观点一致，员工是企业获取竞争优势的重要来源。，它是在这些情况下，研究的是兴趣了解的程度，企业的业绩是通过创新和企业家精神的影响。
Context of Research
Apple Inc Multinational Corporation is incorporated in the US but has computer software, mobile phones and personal computer production and assembly lines scattered in different parts of the world. The company also manufactures an assortment of both computer related and non-related products for different purposes (Levitt, 2007).
Like most organisations, Apple started as a small organisation but through hard work and the ingenuity of its founding directors, the company was able to turn the whole industry around to become one of the most important companies in the world. With the demise of Steve Jobs who headed the organisation for a considerable period of time, the company has been handed over to Tim Cook in order to continue this unique approach to innovation and vary it to suit the exigencies of the contemporary market (Levitt, 2007). The growing value of innovation therefore require Apple to continuously innovate in order to consolidate their cost advantage, profitability and human resources capabilities which has made them become who they are. Specifically in relations to the Apple, it is the contention of Silva, et al (2009) that its unique approach to managing human resources in innovation such as bottom to up, internal marketing, and others directly allow them to flexibly deploy its manpower for the success in innovation and that is consistent with the views of Drucker (2000) that staff are important sources of competitive advantage., It is within these contexts that the research is interested in finding out the extent to which the performance of the business is affected by innovation and entrepreneurship.
Research Aims and Objectives
The aim of the research is to examine the performance of the business is affected by innovation and entrepreneurship. The objectives of the research are:
To examine the potential ways by which innovation can help an organisation to reduce its cost of operation as well as enhanced its revenue potential to achieve higher profits
a. To analyse the ways by which innovating organisation can be equipped with competitive tool to achieve higher competitive advantage over other organisation that do not innovate
b. To examine the unique ways by which an organisation can employ its human resources into innovative ventures and how effective innovation can also enhance human resources development in an organisation
c. To make recom
mendations on how Apple can consolidate its current innovation and further enhance its innovative competences and capabilities in order to guarantee its competitive advantage through cost reduction and enhanced revenue
Research Questions
a. To what does innovation contribute to cost advantage by Apple?
b. To what extent does innovation lead to competitive advantage by Apple?
c. How uniquely is Apple applying its human resources to innovate and how is it beneficial?
d. Ho can Apple consolidate its current innovation and further enhance its innovative competences and capabilities?
Relevance of Research
The importance of this research comes from the fact that it has both academic and industrial value. In terms of the industrial value of the research, some of the existing literature on market competition explains the importance of gaining uncontested market space as a desirable condition for making profit even though it is not the only approach (Heyne, et al, 2012). They further contend that if an organisation was guaranteed success in the market place, there would have been no need to plan and strategies but this is not the situation that organisation find themselves. The growth in competition means that organisations do not just have to change with changes in the environment as once proposed by Peters and Waterman (1984) to enhance performance but they have to change in a different way from how other people are changing (Gromov 2011).
For this reason the information that has been collected will demonstrate from a successful companies point of view the validity in the claim that when organisation work have to be innovative and entrepreneurial, they are possibly going to make it in term of reduce its cost of operation and enhanced its revenue potential to achieve higher profits (Tuomi, 2002). It will also help to present evidence to test the validity in the claim of researchers like O'Sullivan (2002) that effective innovation and entrepreneurship is the source of competitive advantage over other organisations that do not innovate an also in the views of Drucker (2000) that competitive advantage is a product of investment in people both skilled and unskilled.
Because Apple is very large and successful organisation, the information about how they innovate either by investing in other resources of their human resources can help new or smaller organisations to learn from successful ones like Apple. For its academic significance, it is the contention of Siltala (2010) that studies as basic as this is important because it will serve as useful source of secondary literature for academics. In that same regard it is expected that advanced researcher including university lecturers can also hope to find the rudimentary issues about how the performance of business is affected by innovation and entrepreneurship in order to build on it.
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