Speculative Letters
If you are writing to companies on speculation, you should indicate that you have specifically identified this organisation for a reason. You need to attract the reader’s attention, either through referring to something about them you have identified in your research or by utilising your networking conversations.
For example:
'Following the article in the XXX on date, I notice that your company has been awarded the contract to supply import/export services to emerging Far East and Chinese markets. My career to date has been built around successfully supplying such services to this part of the world and I wondered if I could offer my expertise.'
The second section of a speculative letter should specifically relate to your previous experience and show how it would be useful to the company you are targeting:
'As you can see from my enclosed CV, my career for the last 10 years has involved the setting up and successfully running the provision of services to countries in the Eastern Europe.'
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