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Writing the Counter Proposal Letter
While there is not a specific formula to writing a successful counter proposal letter, there is a basic structure you can follow for maximum likelihood of success.
First Paragraph: Statement of Interest and Enthusiasm for Job/Company; Key Selling Factors
This paragraph is critical in setting up the tone and direction of the negotiations. Be direct and sincere in expressing your interest for the company, thanking the employer for the job offer. Be sure to follow-up with your key selling points -- how you will make a direct and immediate (or longer-term) impact on the organization.
Second Paragraph: Negotiating Item #1 -- Offer and Counter Proposal
Restate the particular point from the original offer that you wish to negotiate, followed by your counter proposal -- ideally supported through research, a desire to be fairly compensated, or reinforced by the value you will bring to the company.
Third Paragraph: Negotiating Item #2 -- Offer and Counter Proposal
Restate the particular point from the original offer that you wish to negotiate, followed by your counter proposal -- ideally supported through research, a desire to be fairly compensated, or reinforced by the value you will bring to the company.
Fourth Paragraph: Negotiating Item #3 -- Offer and Counter Proposal
Restate the particular point from the original offer that you wish to negotiate, followed by your counter proposal -- ideally supported through research, a desire to be fairly compensated, or reinforced by the value you will bring to the company.
Fifth Paragraph: Negotiating Item #4 -- Offer and Counter Proposal
Restate the particular point from the original offer that you wish to negotiate, followed by your counter proposal -- ideally supported through research, a desire to be fairly compensated, or reinforced by the value you will bring to the company.
Concluding Paragraph: Conciliatory Comments with Strong Moving-Forward Statement
Stress that your requests are modest and that your potential impact is great -- and that you look forward to accepting the job offer and getting a jump-start on the position as soon as possible.
You can also include paragraphs for items of the original proposal that you completely agree on -- doing so makes the letter seem more balanced and that you are not picking apart the entire offer.
You can also include paragraphs for any items in the offer that you need clarification- - or where you are seeking more information, typically for complex issues such as confidentiality and non-compete agreements, bonus plans.
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