商务英语谈判技巧:如何用英语讨论底线
以下内容由应届毕业生商务英语网站小编以工作中常见的销售人员与客户的情景对话场景以及员工间谈判情境为例,向大家展示在职场中的谈判技巧以及如何用英语和对方讨论自己的底线。
Dialogue 1
A: Is there any way you can cut us a better deal on your wholesale price for this order?
B: We did the best that we could to give you a low price. Did you get our latest estimate?
A: Based on the estimate you gave us, by the time we figure in transportation and other expenses, our profit is shot. With the offer you’ve given us, we’re making next to nothing. Can’t you do any better?
B: I’ve already given you a discount of 20% off of what we normally charge… if I go any lower, we’ll have loss on the project. I really want to work with you on this, but we’ve already gone as low as we could go.
A: To be honest… Our budgeted cost can’t exceed more than $150 dollars per unit. That’s our bottom line. If you can meet that price, you will get a deal. Otherwise…
B: I’ll say that… I’ll go over the numbers again with our financial team and see what I can do. I can’t give you any guarantees, but I’ll try.
Dialogue 2
A: You’ve got the email with all the specifications for the project from us, we’ll be accepting bids until noon on Tuesday, if you have any questions in the meantime, please let me know…
B: Actually, I do have a question. We’d like to know what you had in mind for a budget on this project. We’re hoping to put together a really competitive bid, but at the same time, we’d like to hit your target price too.
A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that price is a weighty consideration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting company.
B: Do you have any price range? Is there any way you can give me some ideas of which direction to go, or how high is too high?
A: We are just looking for a reasonable price according to the specifications in our project blueprint. That’s all I can say.
学会迂回是谈判中非常重要的一项技能,而选择何时亮出自己的底线也需要大家在职场中多年的.实践和学习才能够灵活地掌握。而口语也需要大家每天的练习才能够说的像native speaker一样流利。
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