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Marketing Salaries and Salary Outlook
Enroll in a marketing degree program and join the ranks of professionals who help drive businesses in print, broadcast, and online media.
Marketing Salaries and Salary Outlook
Virtually every business organization in the country depends on marketing specialists for the successful promotion of their goods or services. Even non-profit corporations rely on marketing professionals to keep their organizations in the public eye. You can begin working toward your marketing degree today. Here are some of the potential salaries offered to marketing professionals.
Marketing Career Salaries
If you love working with people to develop an audience and promote an organization, completing a marketing degree can put you on a path with plenty of career options. The U.S. Bureau of Labor Statistics (BLS) predicts a 12 percent growth in marketing and advertising management careers during the 2006-2016 decade. The best opportunities, the BLS says, should go to college graduates who demonstrate creativity and have developed strong research, computer, and communication skills.
Marketing managers earned a median wage of $108,580 in 2008, with top-tier salaries of $166,400 per year or more. The median 2008 annual wage for advertising promotions managers was $80,220, with top earners taking home salaries of $166,400 per year. The median annual wage for public relations managers in 2008 was $89,430, with top earnings of $166,400.
Career Options with Your Marketing Degree
Graduates of marketing degree programs take their places with private marketing, public relations, or advertising firms. Others take positions with private corporations or public agencies in internal marketing or promotions departments. Depending on your training, you may be asked to perform market surveys, conduct research in developing an audience or clientele, and prepare a marketing plan to reach new consumers.
Your duties may include heavy travel commitments or long hours, but compensation is good and advancement from researcher, writer, promotions staff to management positions is common. You might help your employer track sales and other metrics, set prices, or direct your staff or outside contractors to run a marketing campaign.
Degree Options in Marketing
Depending on your career goals, you may want to begin by pursuing an undergraduate marketing or business degree that provides a solid foundation in marketing, advertising, and public relations. Two and four-year degrees can set you on your way. For professionals with on-the-job marketing experience, a graduate degree in marketing or business can help to pave your way to the top of the management field.
Additional studies in business law, economics, finance, statistics, accounting, and management can also add depth to your qualifications. Increasing your skills in emerging online marketing trends will also be a plus.
Putting Your Marketing Degree to Work
The BLS projects that more marketing jobs will open in the healthcare, technology, and scientific fields, with an overall decline in marketing roles in manufacturing between 2006 and 2016. The states of New York and California host 20 percent of all marketing companies and 25 percent of all workers in the marketing industry.
You might begin your career with an existing marketing firm, advertising agency, or public relations firm while you gather experience and a portfolio. Many experienced marketing professionals work independently as self-employed contractors with their own offices and client base.
Woodrow Aames
Woodrow Aames has written articles and profiles for Yahoo, Microsoft Network, Microsoft Encarta, and other websites and print magazines around the world. He holds an MFA degree and has taught English abroad.
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