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事关重大的展会礼仪
Whether you are planning for a 10 foot or 40 foot exhibit space, event marketers attend trade shows for lead generation and brand management purposes.
不管你计划参展的展台时10英尺还是40英尺，作为商人参加展会的目的都是发展潜在客户以及扩大品牌知名度。
And while some people who staff booths pride themselves on their ability to spot a live prospect and avoid everyone else, staying focused only on revenue often damages their brand.
虽然很多人对于自己在自家展台上活跃展会的能力和拒绝别人干扰的能力很是自豪，但是仅仅只呆在自己展台上往往会毁了商品品牌。
Event planners are sometimes asked to manage a trade show booth, and they can help enhance the investment by sharing some trade show etiquette rules:
活动策划方往往被要求管理展会展台，而他们也可以通过分享一些展会规则来提升投资价值。
1.Greetings and Body Language
问候、身体语言
Attendees are looking to the exhibit staff for a reason to spend time at that booth. The following body language will help convey a professional and approachable demeanor:
参加展会的人愿意花时间在展会上，对参展工作人员有期待是有一定的原因的。以下身体语言将有助于传达专业的、平易近人的风范：
(1)Stand up and greet attendees – in front of the booth.
站在展台前面问候与会者
(2)If seats are needed, use tall stools that create contact at standing eye level.
如果一定要座椅的话，那就用高脚椅，这样，你就可以和站着的人保持眼神交流。
(3)Smile and make eye contact with attendees from all directions.
对四方来客微笑，保持眼神交流
(4)Speak with trade show attendees, not colleagues.
同与会者交谈，而不是只顾着和同事闲聊
(5)Sit down only if you are with a client who also wants to sit.
当客户要坐下来的时候，你才可以坐下来。
(6)Do not cross arms or legs.
不要双手抱胸或双腿交叉
(7)Be mindful of other people in the booth and near your space.
留心你附近展位的其他人员
(8)Do not enter the space of another exhibitor.
不要进到别人的展位去。
(9)Thank attendees for spending time at your booth when they arrive and leave.
当别人到你的展位来的时候或离开的时候，感谢他们肯花时间来了解你的产品。
2.No Food or Beverages for Staff in the Booth
工作职员在展台内禁止吃喝
This is part of greetings and body language, but unfortunately deserves its own category. One of the most common trade show booth etiquette violations occurs when food and drink is kept within the booth for personal consumption.
虽然这也是问候语和身体语言的一部份，但是它也值得自己独占一栏。通常当员工在展台内拿出自己的食品吃喝的时候，往往就会发生最违反展会规则的事情之一。
It is easy to spot napkins, wrappers, plastic bottles and other items that are not part of the booth. It may sound elementary, but do remind booth staff to avoid eating, drinking and chewing gum within the booth.
在展台内吃吃喝喝的话，很容易就会将脏了的餐巾纸，包装纸，塑料瓶，以及其他垃圾都放在展台上，影响坏境。也许这听起来都是基本的，但是记得提醒参会工作人员切忌不要在展台内吃喝，嚼口香糖等。
3.Staff Hours
工作时间
Trade show staff is usually responsible for booth setup, and they should arrive early enough to make sure that all materials are properly displayed and ready for show attendees. Staff adequately to allow attendees easy access to staff, and to consider needs for lunch and/or other breaks.
参会工作人员一般都负责设置展台，所以他们都应该早一点到，以确保所有的产品都展放合适，并且已经准备好了参加展会。确保人员充分，以便客户能容易找到工作人员了解产品情况，并且要安排好午餐或其他中场休息时间的换休人员。
It is important to highlight the show hours, and make sure that representation remains in the booth through the completion of the scheduled hours. It is amazing the number of booths where staff will disappear 15, 30, even 45 minutes before the end of a show.
将展会时间以高亮标示出来，并且确保与会工作人员会一直待到展会结束。如果在展会结束前15~45分钟，工作人员就消失不见了，那将是件很奇怪的事情。
4.Engage Attendees
吸引潜在客户的兴趣
People attend trade shows for a reason, so it is important for booth staff to quickly introduce themselves and ask attendees questions quickly to find out if they can help them in any way.
参加展会的人都抱有一定的目的，所以展会工作人员快速的介绍自己，并询问客户是否有什么可以帮到他们是很重要的工作。
Most of the people attending a trade show have some relevant reason to learn more about your products and services, so offer them a brief overview from the script and continue the conversation from there.
大部分参加展会的客户都是想更加了解你们的产品以及服务，所以向他们先向他们提供一个简单的整体介绍，然后在此基础上展开阐述。
5.Script
草稿
Trade show booth staff should be assigned a specific area of the exhibit to cover, and should have the expertise to convey important company information to attendees.
参加展会的工作人员应该了解一个特定的参展领域，并且是该方面的专家，以便向客户传达重要的信息。
Representatives in a trade show booth should be prepared to answer questions or understand where to obtain more information. The booth should be managed by one person who has that expertise and/or authority, and that person should be accessible at all times.
展台上的工作人员应该对任何问题都胸有成竹，或者知道如何帮助客户找到这些问题的答案。管理展台的那个人应该是专家或权威，并且这个人要随时有空解答客户的疑问。
6.Dress Code
着装
Attire is something that differs from organization to organization. Some companies have corporate apparel(e.g., polo shirts, sport coats, dress shirts, etc.) while others give employees some direction on personal attire with colors and clothing style.
每个集团的着装都是不一样的。有的公司有制服（如：马球衫 ，运动外套，衬衫等），有的公司在员工服装的颜色和类型上有一定的规定。
Attire helps to reinforce trade show booth themes, and should also be perceived as respectful of the organizers and attendees of the show itself.
着装可以提升展会的主题，并且也是对筹办者和参会人员的一种尊重。
7.Booth Setup and Maintenance
展位设置和维护
Event managers typically direct trade show booth staff to store the unattractive boxes and supplies in such spots as behind a trade show wall, under a fully skirted table, or in a location outside the exhibit area where additional supplies are stored.
活动经理应该指导工作人员如何将没用的纸箱以及其他物品放在展台的墙后藏好，或者藏在有桌布的桌子底下，或者将多余的物品放在展区以外的地方。
It is important that the space appear well maintained at all times (including the floor), and trash should not be anywhere within view. Trade show etiquette requests that workers be mindful of this rule throughout the entire day.
一直确保商品有序的展示在展位上很重要，不需要的物品不会被看到也同样重要。展会礼节要求职员在一整天都遵守这个规则。
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