10招让客户马上购买你的产品
You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids.
你寄出了最棒的明信片，你的目录册属于斯密斯。你的小册子很精致了，所以你将它裱起来和自己孩子的相片放在一起。
So why aren't you getting sales?
但是，为什么你的产品销售不了呢？
Take a look at your call to action. With any advertising materials, it's crucial that you get potential customers to act. Now!
看看你的宣传方式吧。不管你用什么样的广告方式，重要的是让潜在的客户马上购买你的产品。
Use the following techniques to create a call to action that will have your phones ringing off the hook and your profits reinventing your sales graphs:
使用以下的技巧来宣传的话，可以让你的电话响个不停，并改写你的收益图表：
Give a Deadline for Ordering
People want to get in on a good deal. If your price is going up on a specific date, let your customers know. They'll want to buy before your product's price increases.
人们都想以最优惠的价格买到最好的东西。如果你的价格会在一个特定的日期后增长的话，要通知你的客户。他们会想在你涨价之前购买你的`产品。
Establish a Trial/Introductory Period
建立一段实验/介绍期
Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial/introductory period.
实验阶段是开发新客户的最佳途径。在此期间提供优惠，额外的服务或者低价。
Free Gift
免费礼物
Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.
没有什么能比免费礼物更吸引客户了。作为额外的订购激励，为购物的前100位或1000位的顾客提供免费产品。
"No Risk" Trial
“无风险”实验
People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
客户都想确认如果他们对你的产品或服务不满意的话是否可以不用承担任何风险。让新客户知道在试验期间他们可以无条件取消订单。
为订购确定一个时限
We've all received some sort of promotional material that has a deadline for ordering. The offer could end on that date.
我们都收到过限时订购的宣传单。这样的销售活动会在那个日子结束。
Or you could use the deadline in conjunction with an upgrade or free gift. For example, order by the 15th and receive....
或者你可以给在限时前购买的客户提供免费升级服务或免费礼品。如，在15号之前购买的话会收到……
Also, try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited time to respond and they won't fall victim to the "I'll do it later" syndrome.
另外，要把结束的日期定在宣传的当月。这样做的话，你的潜在客户就会意识到他们有的购买时间是有限的，也不会产生“我以后再买”的想法了。
Advise of a Price Increase
标出价格会上涨
People want to get in on a good deal. If your price is going up on a specific date, let your customers know. They'll want to buy before your product's price increases.
人们都想以最优惠的价格买到最好的东西。如果你的价格会在一个特定的日期后增长的话，要通知你的客户。他们会想在你涨价之前购买你的产品。
Establish a Trial/Introductory Period
建立一段实验/介绍期
Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial/introductory period.
实验阶段是开发新客户的最佳途径。在此期间提供优惠，额外的服务或者低价。
Free Gift
免费礼物
Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.
没有什么能比免费礼物更吸引客户了。作为额外的订购激励，为购物的前100位或1000位的顾客提供免费产品。
"No Risk" Trial
“无风险”实验
People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
客户都想确认如果他们对你的产品或服务不满意的话是否可以不用承担任何风险。让新客户知道在试验期间他们可以无条件取消订单。
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