如何用英语向客户推销产品?(3)

时间:2020-10-23 17:48:16 商务英语 我要投稿

如何用英语向客户推销产品?

1. It's only a prototype, but it's a prime example of our future line of smart products.

2. This oven is just an example, but it's going to be our future line of smart products.

3. This model hasn't been marketed yet, but we know it's going to be a top-seller.

在参观者看到产品之前,宜先说明该产品目前的状况。所使用的句子,前半部可先说稍有疑虑的一面(例如它只是个初步的样品,尚未正式生产),接着再强调好的一面。主要句型的结构是"It's only…, but it's…"。

●  强调特性

1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.

2. Essentially, "Correct Cook" is mistake-proof.

3. The bottom line here is that "Correct Cook" is mistake-proof.

强调该产品最特殊的功能,较易让听者留下深刻的印象。可运用的关键词有:"basically"(基本上)和"essentially"(实质上),都是加重语气的字汇。

●  吸引用户

1. You must admit this type of feature will appeal to the many microwave users in the West.

2. You have to agree that this feature will appeal to the many users of microwaves in the West.

3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.

此段应直接指出这项产品的功能,因为这对将来要销售这项产品的两位客户,是最具说服力的。句型用"You must admit…",不但加强说服力,而且让对方难以反驳。

结构分析

在非正式的场合介绍产品时,态度不宜过分积极,因为这样反而会给人压迫感。应该抓住该项产品最出色的特性,强调它能提供使用者的益处,就能令参观者留下深刻印象。

1. 邀看产品

以礼貌的语气邀请对方参观产品展示室。

2. 其优缺点

提出产品的优缺点,可同时说明改良的经过。

3. 强调特性

强调产品最主要的特性,以及该特性带给使用者的好处。

4. 产品潜力

以婉转而具说服力的语句重申该项产品将带来的利益。

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