商务英语作文

时间:2021-02-26 14:59:56 商务英语 我要投稿

精选商务英语作文汇编10篇

  在学习、工作乃至生活中,大家都接触过作文吧,借助作文人们可以反映客观事物、表达思想感情、传递知识信息。一篇什么样的作文才能称之为优秀作文呢?下面是小编整理的商务英语作文10篇,欢迎阅读与收藏。

精选商务英语作文汇编10篇

商务英语作文 篇1

  Facing Business Challenges at Holiday Inn Worldwide

  Sending Invitations Across the Globe

  In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

  By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

  However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

  But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

  Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

  Meeting Business Challenges at Holiday Inn Worldwide

  Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

  Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

  In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

  In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

  Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

  Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

  Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

  The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

  It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商务英语作文 篇2

  by Paula

  The Opportunity

  Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)

  People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.

  Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."

商务英语作文 篇3

  文体介绍

  人员出访,常常需要事先与要见面的人或公司进行预约。这类预约e-mail较易写,只要做到清楚、简洁、礼貌就行。它一般包括下列内容:

  (1)请求约会并说明原因。

  (2)建议确切的约会时间和地点等。如果你的时间比较充裕,预约时可给出你可接受的时间由对方决定。

  (3)请对方答复并进行确认。

  回复这类电子邮件可分为接受和拒绝两种。接受的内容一般有:表明来信收悉;表示接受;重述具体时间、地点等;表达希望会晤或感谢的心情。拒绝的内容一般包括:表明来信收悉;说明拒绝的原因;致歉。

  当要变更预约时,应说明变更的.原因,同时致歉。

  实用范例

  (1)

  subject:requestforanappointment

  dearmr。smith

  iamscheduledtovisittheu。s。onbusinessattheendofthismonth,andwishtocallonyouatyourofficeonthatoccasion。

  iwillbearrivinginwashingtononoraroundaugust20andstayingthereforaboutaweek。itwouldbeverymuchappreciatedifyouwouldkindlyarrangetomeetwithmeeitheronaugust22or23,whicheverisconvenientforyou。ifneitherisconvenient,couldyoupleasesuggestanalternativedatebyreturne-mail。

  thankyouinadvanceforyourkindcooperation。iamlookingforwardtomeetingyouinwashingtonsoon!

  sincerelyyours,

  lilei

  guangzhoutradingcompany

  主题:请求约见

  亲爱的史密斯先生:

  我预定这个月底出差赴美,希望届时能到贵公司访问你。

  我预计在8月20日或其前后抵达华盛顿,大约停留1周。若方便的话,望你能挤出时间在8月22或23日与我见面,我将十分感谢。假如这两天都不行,请以电子邮件回复并告知其他日期。

  先在此谢谢你的大力协助,期待不久在华盛顿与你见面!

  你真诚的

  李蕾

  广州贸易公司

  (2)

  subject:urgent-needtochangeappointment

  dearmr。zhang,

  withregardtoourappointmenttovisityourchina’sfactoryonaugust2,iregretthatimustaskyoutochangethedatetoaugust3duetoanunexpectedmatterthatrequiresmypersonalattention。

  i’mawfullysorryforthislast-minuterequest,butihopeyouwillbeabletomeetwithmeonaugust3ataround10:00am。ifyouarenotavailable,willyoupleaseletmeknowbye-mailasap?

  hopethiswillnotcauseyoutoomuchinconvenience。thankyou。

商务英语作文 篇4

  1. At a slower rate…

  2. It reflects the great differences that exist between…

  3. These figures were overwhelmingly greater than the corresponding figure of…

  4. It can be seen from the chart that significantly…~er…than…

  5. In all locations, A out numbered B…

  6. These two pie charts show the differences between two groups of…

  7. The first point to note is the huge increase (in the number of)…

  8. A is more than ***times(bigger) than B

  9. The biggest loss was to A,which decreased from***to ***of the whole.

  10. The biggest gains(in graduate numbers) were made by A which,as a group,have increased by over **%

商务英语作文 篇5

  Thanks for seeing me off at the airport. I really appreciate it. No problem, it's my pleasure. I am glad you had a chance to visit our headquarters, and hope you can come back soon. We should be back in about three months. We'll have another corporate meeting next quarter. Will you be in the area at that time? I should be.... Remember to let me know when your flight is coming in when you come. I'll come and pick you up at the airport. You're too kind. Here we are at the terminal, what airline are you flying with? Um...Let me look at the ticket. Oh, that's right, China Air. China Air is in terminal B, this is the international terminal, so all you have to do is walk straight through those doors and turn to your left, you should be able to see the check-in counter. Thanks again for all your help. If you're ever in the Michigan area, be sure to look me up. Yes. Let's keep in touch

  您来机场送机,我感激不尽。不客气。我很高兴您有机会来拜访我们总部,希望不久以后您能再来。我们大概三个月后会回来。下一季度我们还有一个公司会议。那时候您会在公司吗?我应该在公司。您来时请务必让我知道您的航班时间。我将在机场接机。您太客气了。我们到航站楼了。您是坐哪家航空公司的航班?嗯,我看一下机票。是中国航空。中国航空在B号航站楼。这是一个国际航站楼,所以您需要一直走至穿过那边的门,然后向左转。到时您就能看见登机台。再次感谢您的全部帮助! 如果您去密歇根,请务必来找我。好的,保持联系。

商务英语作文 篇6

  启事是一种公告性的应用文。机关、团体或个人如有什么事情向他人公开说明某事或请求帮助,或对群众有什么要求,可把要说的意思简要地写成启事。启事有多种,象寻人启事、寻物启事、征婚启事、开业启事等等。

  寻物启事

  A Jacket Lost

  In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.

  寻茄克衫

  5月12日本人不慎在操场丢失一件绿色,领口有拉链的茄克衫。拾到者请把茄克衫还给失主克鲁奇。地点九号宿舍楼203房间。

  订婚启事

  NOTICE OF ENGAGEMENT

  Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.

  订婚启事

  荷兰德·沃尔什曼先生及夫人荣幸地宣布,他们的小女露西与塞穆尔·罗素先生于20xx年八月十一日(星期六)订婚,兹特敬告亲友。

商务英语作文 篇7

  Charm of intonation

  Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable personality.Although your partner can't see your face, your joy or irritation will come through your voice.When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic.Never chew gum or eat while you're on the phone.

  Decent questions and answers

  The call should be answered immediately after the second bell rings

  When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language.The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other.No matter what the reason for the telephone call, the party shall be responsible for the redial.

  Telephone Message

  In business complaints, it is most common to fail to return calls in a timely manner.In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply.Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back.If you really can't call back personally, you should trust someone else.

  Pay attention to jet lag

  Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the day.Try not to call home even if the customer has told you the phone number at home.

  Use the telephone properly

  In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable.The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews.Of course, once the two

商务英语作文 篇8

  感谢信

  Letter of Thanks

  感谢信(Letter of Thanks)是外国政府机构或个人的关心、支持、帮助或热情款待表示感谢的对外函件。其具体格式和要求与邀请函相同。

  例文

  Date and Place

  Mr.____

  Minister of _____

  (Address)

  Beijing,China

  Dear Minister,

  I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.

  During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.

  I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,

  Faithfully yours,

  (Signed)

  Mr.___ Minister of Economic Cooperation

  PLACE

商务英语作文 篇9

  跟商业行业或者是商业现象的发展经济等等有关系,出题的形式可以是图表英语,也可以是提纲作文。

  不论是哪种形式作文,只有第一段写作方式是不一样的,比如说图表中你要进行图表描述,最后要进行描述,但是二三段的论述和结论其实都一样,那么在这里来看几个例子。

  第一个是我们说的食品安全问题。那如果是出到这种类似于社会比较负面的作文的话,主要的写作方式就要对这种现象进行分析,对它的原因进行解释,对它的根源进行探索,为什么食品安全频发?我们给观众稍微列了几个提纲,比如说食品安全问题频发第一个原因,是因为这些食品的生产商他们缺乏责任意识,所以在生产的时候不顾忌消费者的食品安全。或者是这些生产商,他们可能更加关心的是经济利润又或者是他们忽略了消费者的健康甚至是生命。那么还可以说是相关部门对于这种食品安全生产流程缺乏严格的监管,那我们可以从以上四条原因去进行拓展,最终把这篇文章给写出来,在结尾的时候我们可以写一些建议和措施,比如说这种问题我们应该引发关注予以解决。

  还有几个话题我们来看一下。

  第二个叫做山寨产品,其实也跟产品的质量低下问题有关系,那么它可以是图表作文以用来画,或者提纲作文是可以的,那山寨产品的名字叫

商务英语作文 篇10

  Dear Mr Zampieri

  With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.

  Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.

  A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.

  As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.

  To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.

  A Cut Above look forward to hearing from you.

  Yours sincerely

  Sinead Walsh

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