2017年综合类职称英语补全短文精选练习题
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2017年综合类职称英语补全短文精选练习题一
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm, __(1)__. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __(2)__, this influence generally may be less than that provided by the other components of the public image mix.
Publicity may be in the form of news releases ___(3)___. Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. Furthermore, __(4)__; some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __ (5)__. Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
EXERCISE;
A) that have favorable overtones for the company initiated by the public relations department
B) not all publicity is initiated by the firm
C) usually in the form of press releases or press conferences
D) such as its product quality, the servicing and handling of complaints, and the tenor of the advertising
E) what it means to the company is
F) Although the basic purpose of public relations is to provide positive influence on the public image
KEY: C F A B D
2017年综合类职称英语补全短文精选练习题二
A Heroic Woman
The whole of the United States cheered its latest hero,Ashley Smith,with the Federal Bureau of lnvestigation saying it was planning to give a big reward to her for having a brave heart and wise mind.
(1)She was moving into her apartment in Atlanta,Georgia early on the morning of March 12,when a man followed her to her door and put a gun to her side."I started walking to my door,and I felt really,really afraid,"she said in a TV interview last week.The man was Brian Nichols,33.He was suspected of killing three people at an Atlanta courthouse(法院)on March 11 and later of killing a federal agent.(2)
Nichols tied Smith up with tape,but released her after she repeatedly begged him not to take her life."I told him if he hurt me,my little girl wouldn't have a mummy,"she said.In order to calm the man down,she read to him from"The Purpose-Driven Life",a best-selling religious book.He asked her to repeat a paragraph"about what you thought your purpose in life was-what talents were you given."(3)
"I basically just talked to him and tried to gain his trust,"Smith said.
Smith said she asked Nichols why he chose her."He said he thought I was an angel sent from God,and we were Christian sister and brogher,"she said."And that he was lost,and that God led him to me to tell him that he had hurt a lot of peopole."(4)She said Nichols was surprised when she made him breakfast and that the two of them watched television coverage(报道)of the police hunt for him."I cannot believe that's me,"Nichols told the woman.Then,Nichols asked Smith what she thought he should do.She said,"I think you should turn yourself in.If you don't,lots more people are going to get hurt."
Eventually,he let her go.(5)A US$60,000 reward had been posted for Nichols' capture.Authorities said they did not yet know if Smith would be eligible(有资格的)for that money.
A The local police were searching for him.
B Smith is a 26-year-old single mother with a daughter.
C Smith tried very hard to kill Nichols.
D She even cooked breakfast for the man before he allowed her to leave.
E And the two of them discussed this topic.
F Then she called the police.
答案:B、A、E、D、F
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