营销方案讨论的英语口语

时间：2024-06-26 06:54:12 商务英语我要投稿

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营销方案讨论的英语口语

　　营销是指，企业发现或挖掘准消费者需求，从整体氛围的营造以及自身产品形态的营造去推广和销售产品。下面是小编整理的关于营销的英语口语，欢迎阅读!

营销方案讨论的英语口语

　　营销方案讨论

　　简:

　　Now we've decided to go global, what form of entry should we use to get into the US market?

　　现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场?

　　杰克:

　　Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

　　嗯.正如你在我的策略计划上看到的.我认为搞合资企业将是最好的.选择. 你认为呢?

　　简:

　　I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

　　我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人.

　　杰克:

　　But their local market knowledge could be invaluable.

　　但是他们关于本地市场的知识可能会大有价值.

　　简:

　　But there are easier ways to gain that local knowledge.

　　但是有更容易的方法获得那些本地知识.

　　杰克:

　　So what is your suggestion then?

　　那么你的建议是什么?

　　简:

　　I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

　　我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.

　　杰克:

　　But what about the marketing and sales aspects of the entry?

　　但是营销和销售方面怎么办?

　　简:

　　We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.

　　我们可以在那边设一个办事处.它可以通过外面的营销代理公司组织营销和销售活动.

　　杰克:

　　Ok, but I think we should compile a full strategy guide before we do anything else.

　　但是我认为我们在做任何事情之前.应该先编制一本完整的策略指南.

　　广告策划

　　林小姐:

　　What were the Market Research findings?

　　市场调研部的`调查结果是什么?

　　刘先生:

　　Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.

　　嗯.看来目前这种产品的市场还不错.然而他们认为还得好几年才能使这种产品流行起来.

　　林小姐:

　　That' s understandable. We'll have to run a good advertising campaign.

　　这是可以理解的.我们应该好好开展一个广告运动.

　　刘先生:

　　I think we're on to something big.

　　那当然.我认为我们还得干一些更大的. 查看替换句

　　林小姐:

　　That's for sure. We must do the most complete testing possible before we begin to market it.

　　对.我们必须干得彻底.在该产品上市前.我们必须尽可能全面地测试.

　　刘先生:

　　That's for sure. We want it to be a success.