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2017芝华士父亲节文案
广告文案专家广告文案有两层含义:一是为产品而写下的打动消费者内心,甚至打开消费者钱包的文字;二是专门创作广告文字的工作者,简称文案。下面是YJBYS小编整理的芝华士父亲节文案,希望对你有帮助!
这篇广告文案的作者叫David Abbott。关于David Abbott,起码我没有在百度上看到直接的人物介绍。比较多的是一篇关于其的人物访谈。
于是我可以明确的是:David Abbott,当代文案大师,已于1998年退休完全离开广告界。不用计算机,但是写很棒的文案。现在用很充裕的时间在计算机上敲小说,几经修改,自得其乐。以及,应该是一位睿智而且可爱的老者。
在其退休了多年之后,才在不经意中看到了他的一篇作品,或许是相当有名的其中之一,关于CHIVAS的一篇父亲节文案。
Google或者Yahoo的在线翻译均凌乱到不可思议的地步,甚至于超过了当初写毕业论文用到时的诡异程度。于是再一次理解为什么有那么多人倾心于原装原版。所以看原文就好,因为真的不晦涩,真的很好理解。
原文见下,以及网上搜到的一篇翻译。
【原文】
Because I've known you all my life
Because a red Rudge bicycle once made me the happiest boy on the street
Because you let me play cricket on the lawn
Because you used to dance in the kitchen with a tea-towel round your waist
Because your cheque book was always busy on my behalf
Because our house was always full of books and laughter
Because of countless Saturday mornings you gave up to watch a small boy play rugby
Because you never expected too much of me or let me get away with too little
Because of all the nights you sat working at your desk while I lay sleeping in my bed
Because you never embarrassed me by talking about the birds and the bees
Because I know there's a faded newspaper clipping in your wallet about my scholarship
Because you always made me polish the heels of my shoes as brightly as the toes
Because you've remembered my birthday 38 times out of 38
Because you still hug me when we meet
Because you still buy my mother flowers
Because you've more than your fair share of grey hairs and I know who helped put them there
Because you're a marvellous grandfather
Because you made my wife feel one of the family
Because you wanted to go to McDonalds the last time I bought you lunch
Because you've always been there when I've needed you
Because you let me make my own mistakes and never once said "I told you so."
Because you still pretend you only need glasses for reading
Because I don't say thank you as often as I should
Because it's Father's Day
Because if you don't deserve Chivas Regal, who does
【翻译参考】
因为我已经认识了你一生
因为一辆红色的RUDGE自行车曾经使我成为街上最幸福的男孩
因为你允许我在草坪上玩蟋蟀
因为你的支票本在我的支持下总是很忙碌
因为我们的房子里总是充满书和笑声
因为你付出无数个星期六的早晨来看一个小男孩玩橄榄球
因为你坐在桌前工作而我躺在床上睡觉的无数个夜晚
因为你从不谈论鸟类和蜜蜂来使我难堪
因为我知道你的皮夹中有一张褪了色的关于我获得奖学金的剪报
因为你总是让我把鞋跟擦得和鞋尖一样亮
因为你已经38次记住了我的生日,甚至比38次更多
因为我们见面时你依然拥抱我
因为你依然为妈妈买花
因为你有比实际年龄更多的白发,而我知道是谁帮助它们生长出来
因为你是一位了不起的爷爷
因为你让我的妻子感到她是这个家庭的一员
因为我上一次请你吃饭时你还是想去麦当劳
因为在我需要时,你总会在我的身边
因为你允许我犯自己的错误,而从没有一次说[让我告诉你怎么做]
因为你依然假装只在阅读时才需要眼镜
因为我没有像我应该的那样经常说谢谢你
因为今天是父亲节
因为假如你不值得送CHIVAS REGAL这样的礼物
还有谁值得
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