麦当劳市场经理英文简历

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麦当劳市场经理英文简历模板

　　PERSONAL DATA:

麦当劳市场经理英文简历模板

　　Name: yjbys.com

　　Date of Birth: July 1, 1964

　　Sex: Male

　　Languages: English, Mandarin and Shanghainese

　　Training:

　　McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

　　Planning Training Session

　　1-Month Working & Training Experience at Reebok China HQ in Hong Kong

　　2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

　　2-Month Working & Training Experience at Perfetti Global in Milan, Italy

　　Research Training from Gallup in China

　　Advertising & Media Planning Training from O & M and Mind Share in China

　　Presentation Skills Training in China

　　International Trade & Finance Training in China .

　　E-mail: 　　Mobile: ************

　　EDUCATIONAL BACKGROUND:

　　1986-1990: Department of Sociology, Peking University

　　Bachelor of Law in Sociology

　　PROFESSIONAL EXPERIENCE:

　　2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

　　Position Purpose

　　Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

　　Principal Accountabilities

　　1 Leadership

　　Maintains and strengthens the McDonald’s brand position in the market as of responsibility

　　Actively participates with Agencies, and Top Management in establishing and communicating business goals

　　Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

　　Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan

　　2 Process Management

　　Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility

　　Leads the process for development, execution and evaluation of media plans

　　Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

　　Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

　　Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )

　　Leads the process for managing media relations and crisis management

　　Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

　　Leads the process to promote local store marketing as a resources

　　Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

　　3 People

　　Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

　　Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

　　4 Analysis

　　Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

　　Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

　　Offers advise and counsel to ensure that company financial resources are used effectively

　　2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

　　Job Summary & Objectives

　　Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.

　　To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies

　　Main Duties

　　1. Sales & Distribution

　　Formulate, implement and evaluate sales plan to achieve sales and gross profit targets

　　Ensure optimum distribution coverage to accomplish both sales and brands objectives

　　Maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment

　　Monitor and control consistent pricing in the market

　　2. Marketing Planning & Management

　　Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies

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