Company's name: | StarcomBegin and end date: 2007-05-2012-11 | Enterprise nature: | Soly foreign funded enterprisesIndustry: Advertisement | Job Title: | Planner | Job description: | - Worked for P&G Olay, Camay, Safeguard, and now for Head & Shoulders - Formulate media strategy annually or according to different commercial campaigns, including media object and strategy, master plan, media evaluation budget allocation etc.. --- Cover TV, print, outdoor, digital --- Handle annual master plan for past 2 fiscal year --- Was leadership to Olay 2007 new product national launch, new PCC brand Camay 2008 China launch, Head & Shoulders men product 2012 national launch - In charge of media review and forecast landscape in past 2 years; analyse media value; competitor analysis; media innovation seeking, etc.. - Familiar with dynamic media market and all kinds of media. Have good relationship with media friends. - Have in-depth understand on purchase psylogy of target consumers - Smoothly work with client, internal college, external buying team by efficient communication - Good at data processing and proposal writing | Reasons for leaving: | | |