英语演讲稿(汇编19篇)
演讲稿在写作上具有一定的格式要求。在充满活力，日益开放的今天，用到演讲稿的地方越来越多，还是对演讲稿一筹莫展吗？下面是小编为大家整理的英语演讲稿，供大家参考借鉴，希望可以帮助到有需要的朋友。
英语演讲稿1
change the ingredients of your life
this is a glass of water, tasteless, right? however if you add sugar, it will taste sweet, but if you add vinegar, it will become bitter. the same is true with our life____ the flavor is created by our choices.
if kindness is added to a strange you will have a friend; but if hostility is added, you will have an enemy. if love is added to a pile of red bricks you will have a home, but if hatred is add to those bricks , you will have an concentration camp.
so my dear friends, never complain that life is boring and the world is disappointing. if don’t like the taste of your life, change the ingredients. three year ago, i weighed more than 100 hundred kilograms which caused significant embarrassment and frustration in my life. like always failing my p.e examinations, like always being laughed at by girls, like being terrified to speak in public. it was my grandmother’s encouragement that revived from my passive attitude to become confident in myself. she said “ my dear, if you can’t change you figure, why not treat it as your own style. so i began to cautiously employ the new way of thinking. by choosing to change my outlook on life, i developed the confidence to make a difference and finally i found a totally new world. so my dear friend, if faith, hope, love, endurance are added to your life, you will find the confidence to conquer your limitation and embrace new challenges. and hopefully with my speech included, you will have a fantastic speech contest.
英语演讲稿2
hi, my name is . as a secretary in the fda, i would like to tell yousomething about food safety in the united states in both federal-level andstate-level.
food safety is a scientific discipline describing handling, preparation,and storage of food in ways that prevent foodborne illness. this includes anumber of routines that should be followed to avoid potentially severe healthhazards. food can transmit disease from person to person as well as serve as agrowth medium for bacteria that can cause food poisoning. debates on geneticfood safety include such issues as impact of genetically modified food on healthof further generations and genetic pollution of environment, which can destroynatural biological diversity. in developed countries there are intricatestandards for food preparation, whereas in lesser developed countries the mainissue is simply the availability of adequate safe water, which is usually acritical item.
federal-level regulation
the food and drug administration publishes the food code, a model set ofguidelines and procedures that assists food control jurisdictions by providing ascientifically sound technical and legal basis for regulating the retail andfood service industries, including restaurants, grocery stores and institutionalfoodservice providers such as nursing homes. regulatory agencies at all levelsof government in the united states use the fda food code to develop or updatefood safety rules in their jurisdictions that are consistent with national foodregulatory policy. according to the fda, 48 of 56 states and territories,representing 79% of the u.s. population, have adopted food codes patterned afterone of the five versions of the food code, beginning with the 1993 edition.
英语演讲稿3
Being grateful is an important philosophy of life and a great wisdom. It is impossible for anyone to be lucky and successful all the time as long as he lives in the world .We should learn how to face failure bravely and to try to deal with it.
I think we should be grateful to life whenever we are unsuccessful or unlucky. Only by doing this can we find our weakness and shortcomings when we fail .We can also get relief and warmth when we are unlucky. Being grateful is a way to sing for our life which comes just from our love and hope.
英语演讲稿4
in modern life we have many inventions.thesemachines are very useful.theycan make things better and faster than people.a washing machine can help us washclothes.we have more time to do that we want to doduring this time.a printingmachine prints a lot of books,newspapers and other thingsqiickly.buses,bikes,cars,trains,planes and shipshelr us travel faster thanbefore.the compter is wonderful machine.it is one of the most importantinventions.today it is used in many ways.it can store innformations and work outmath problems millions of times faster than a person can.in a few years,thecomputer may touch the lives of everyone.even people in faraway villages.
英语演讲稿5
hello,everybody !it is my great honor to be here to share my idea with you.today,i will talk something about dream——a word that has changed the world.
“what do you think is the word that has really changed our world ”
when i was asked about this question for the first time ,without thinkingit too much ,a word flash into my mind ——dream ,d-r-e-a-m.people more or lessdream about different things ,to be a teacher ,a doctor ,a scientist ,abusinessman and so on .all these people who have dreams should be respected,because dreams make the world go around .we grow great by our dreams.all bigmen are great dreamers in their youth.everyone has a dream ,and everythingstarts as one’s daydream.
martin luther king had a dream.he desired for a future where blacks andwhites would coexist harmoniously as equals.by speaking the way he did,heeducated,he inspired,he informed not just the people there,but people throughoutamerica and unborn generations.he pushed forward the pace of american blacksociety towards the racial equality .
thomas edison had a dream.he dreamed of a lamp that could be operated byelectricity,began where he stood to put his dream into action,and despite morethan ten thousand failures,he stood by that dream until he made it a physicalreality!and today,his dream lights up the world at night.
walt disney had a dream.this,in itself,wasn't unusual -- he was alwaysdreaming.he dreamed of making the first animated feature film,and of building anamusement park that parents could enjoy right along with their kids.walt disneyempowered his dream and today,disneyland,disney world and disney theme parksattract around the world thrill millions of visitors each and every year.
john f.kennedy had a dream.he wanted to land a man on the moon and returnhim safely to earth so as to restore faith in the american way of life.johnf.kennedy empowered his dream and 8 years later neil armstrong stepped on theface of the moon.the moon landing certainly gave americans new foundconfidence.
dream --- a word that has changed the world yes ,i would say so ,wouldn’tyou
youth is a special life relay station ,the growth with the worry ,the lifefeeling become aware happily with the dream ,collected a unique youth melody inhere .
we decide.we choose.and as we decide and choose,so are our lives formed.inthe end,forming our own destiny is what ambition is about.and most importantly,you are the one you choose to be.
it is easy to waste our lives ,our days ,our minutes .it is easy to existthan living .so hold fast to your dreams,for if dreams die,life is abroken-winged bird,that cannot fly.hold fast to your dreams,for when dreamsgo,life is a barren field,frozen with snow.
英语演讲稿6
Good afternoon everybody. I’m Alison from GAMI. It’s my honour to standhere to share my understanding of innovation.
About innovation，what comes to your mind firstly ? As for me, mostinnovation shines our lives in the long process of humanhistory. Just imagineten million years ago, what are our ancestors’ lifestyles? They must huntanimals or pick the roots and leaves for food laboriously with simple tools ;They have to roar with each other to communicate in a long distance; Theirtransportation basically rely on walking. In short, their lives are hard,simple, even a little boring. However, taking a look at our lives today! We canorder KFC at home , our food is more easily and diversifiedly to be acquired; wecan get in touch with our friends anywhere at anytime by telephone , E-mailandWeChat! Our vehicles include buses ,cars, planes and so on, it becames soeasy to reach the destination. So how did these happen? Those changes are allowing to the countless innovation. It makes our lives become more convenient,comfortable and colorful.
But in today’s modern life , don’t we need to innovate? No no, let’s have alook at the problems we are facing: air pollution, traffic jam, waste ofresources. Those are related to our survival. Maybe we can make a huge machineto filter the polluted , or invent a car which not only can drive along theroad, but also can fly in the sky; or one day we synthesis super energymaterials, we would never relay on traditional resources any more. Are thoseideas too exaggerated? Who knows? Just as hundreds years ago, nobody can imaginewe can fly by plane. Time will tell you the truth .As Edward, a famouspsychologists, said: Without innovation, there would be no progress, and wewould be forever repeating the same patterns. Therefore, innovation is aneternal topic for people, countries and societies! That’s all, thank u !
英语演讲稿7
There is a wonderful word which expresses the most original motions anddesires among human-beings. With solving any kind of imperfections, our worldhas moved ahead. This is the word “innovation” that we cannot afford tolose.
We chicaned every detail of the innovation. Thousands years before, wecreated fire when we took a stone to knock another one. Since Han Dynasty, fourgreat inventions had been created and it is one of the greatest signs that Chinabecome to the ancient civilized country. And nowadays, thousands of software,products, architectures and public facilities have upgraded more than that about100 years ago. So how did these happen? What will you do if you are notsatisfied with your tools anymore? What will you do if old mode cannot afford todevelop in a company? There is no doubt that we should innovate no matter wherewe are and what we do. Not because of the design itself, but actually for itsintended purpose. If there was no Apple, everyone could not imagine how tocontact others easily and enjoy a better Internet surfing.
If there was no Microsoft, perhaps we still worked in a dim office andduplicate some troublesome documents. If there was no Newton, and no theory ofgravity, maybe I will win the Nobel Prize like Newton rather than just standinghere. I have heard that three apple changed the world. The first one seducedEve. The second one awakened Newton. The third one was in the hands of SteveJobs. We sort of think the innovation of the world began with apple. I imaginelots of people want to become another Newton or Jobs right now with just onehand to change the world, right? Have the innovation to follow your heart. Itsomehow already reflects what you truly want to become. Everything else issecondary.
Via questioning, we can start to innovate. Via innovating, we can start tocreate better lives. No innovation, no improvement. No improvement, no success.And no success, no civilization. Now, our time is limited, so don't waste itliving someone else's life! Don't let the noise of others' opinions drown outyour own inner voice! Don't let yourself down! It is the innovation that wecannot afford to lose!
英语演讲稿8
Distinguished parents: good afternoon ladies and gentlemen thank you for your time to attend today's symposium today to attend the parents of the child belong to different degrees of obesity children's parents. Hope that through today's lecture help parents and children. As people living standard unceasing enhancement parenting and children's dietary structure changes nutrient rich combined with the only child's special status and unscientific feeding incidence of childhood obesity is gradually increasing. We are beginning to realize that: childhood obesity is not a lovely sign obese children in the study character and life and so on various aspects will have a lot of inconvenience. Thick Samuel therefore we should not rain completes the relevant publicity and education work take the necessary preventive measures in order to effectively control the occurrence ji. Kindergarten is important place the growth of preschool children's life so make good FeiPanEr project management and the prevention and control work is our kindergarten care teachers bounden duty.
In order to reduce and prevent children get fat we together with parents to discuss several problems: such as: what is the simple obesity? Simple obesity causes? Standards of obesity? Obesity can bring what harm? How to treat and so on. 1 what is the simple obesity? Obesity is due to the heat energy metabolic disorders the consumption of calories more than heat cause the body fat accumulation.
Childhood obesity has two season:
(1) infancy (that is within one year of age). In infancy the activities of the child is small have a long sleep eat nutritious food and some parents give their children eat don't control children eat a cry to him so it is easy to cause obesity. In infancy is fat children in two or three years later with the increase of children range range expansion obesity can be improved. But there are also children continue to get fat has maintained into adulthood.
(2) the early school age (i.e. 5-8 years). Moderate above simple obesity of children age began to get fat is mostly in the 5 s the obesity of children this period is mainly caused by bad way of life: on the one hand the traditional diet habits in affects children if eat and drink too much eating and drinking; On the other hand the western dietary patterns are interfered with domestic children's diets such as too much sweet food and western fast food drink soft drinks cause excessive intake of calories and exercise less over a long period of time. As a result the extra calories to fat obesity. In obese children in China we found that obese children love to eat all kinds of meat sweet love to drink good appetite eat fast don't want to eat vegetables. Cause the cause of obesity in addition to the thermal energy intake too much too little exercise meditation time too long wait for a reason genetic endocrine disorders can also cause obesity.
2 simple obesity causes?
(1) genetic factors. According to the relevant information the parents have the obesity the possibility of children obesity has 32 ~ 34%; Both parents are obese the incidence of child obesity increased to 50 ~ 60%. On the other hand 72% of fat children parents have at least one person also have obesity. And now have found a variety of genes associated with obesity.
Diction is eating too much and overnutrition. Obese children tend to eat a lot of high fat food sweet food especially the unlimited access to eat snacks and drink sweet drinks and these can cause obesity.
(3) movement. Parents were busy with work no time to accompany children play together always let the children stay at home such as TV children can not get enough exercise gradually becomes less physical static activities more and more such as watching TV playing video games and so on these can make children reduce activity fat growth. Fat kid inactivity inactive children become more fat the result is a vicious circle.
(4) parents have the wrong idea. Especially the parents of obese children think children as long as can eat is a good thing so the easiest way to produce a obese children.
(5) the poor eating habits. Investigation shows that the more the more obese likes to eat meat don't like to eat vegetables such as child piddle parents aren't paying attention. In addition children inadvertently desperately eat more snacks get into the habit of snacking so poor eating habits will appear fat. So for children's obesity should be in many ways to find the reason targeted for treatment.
英语演讲稿9
as we all know, we will celebrate our 60th year of independence. ** years is a short history for any country, however, many people’s dreams have e true. as a middle school student , i’m very glad that i have the chance to celebrate the 60 anniversaries
in the past **years , our standards of living really has changed dramatically. in the past, parents often worried about their children lacking eating and wearing. in that time, we did not see a number of overseas brands in china , and the pursuit of fashion bee the subject of life. in the past, people often municated by writing letters or taking telegram. today nearly every people use mobile phones to municate with everyone at anywhere. a succession of changes has affected us , which leads us to live a more happier life.
in the past 60 years, china has scored impressive achievements in its development. china’s economy , especially in the latest 30 years, runs at an average of 9.4 percent，with its gdp jumping from 147.3 billion us dollars to over 1.4 trillion us dollars. as the same time, the technology of chain has improved rapidly. the “gold seven’ lunch is the best evidence. the most pride of china is the success of “ beijing olympic games”, which exhibits a harmonious china to foreigners.
in the end , let us bless our dear county to have a bright future together.
英语演讲稿10
Throughout history man has changed his physical environment in order toimprove his way of life。 With the tools of technology he has altered manyphysical features of the earth。 He has transformed woodlands and prairies intofarms and made lakes and reserviors out of rivers for irrigation purposes orhydroelectric power。 Man has also modified the face of the earth by drainingmarshes and cutting through mountains to build roads and railways。
However， man's changes to the physical environment have not always hadbeneficial results。 Today， pollution of the air and water is an increasingdanger to the health of the planet。 Each day thousands of tons of gases e out ofthe exhausts of motor vehicles。 Smoke from factories pollutes the air ofindustrialized areas and the surrounding areas of the countryside。 The pollutionof water is equally harmful。 The whole ecological balance of the sea is beingchanged and industrial wastes have already made many rivers lifeless。
Now environmental protection is more pressing than ever before。 As we know，massive destruction of environment has brought about negative effects and evenposes a great threat to man's existence。 Indifference to these problems willmean mitting suicide。 Therefore， effective measures should be taken and lawspassed to conserve environment。 Otherwise，man is certain to suffer from theserious consequences caused by this lack of care for his livingsurroundings.
英语演讲稿11
when i was nine years old i went off to summer camp for the first time. and my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. because in my family, reading was the primary group activity. and this might sound antisocial to you, but for us it was really just a different way of being social. you have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. and i had this idea that camp was going to be just like this, but better. (laughter) i had a vision of 10 girls sitting in a cabin cozily reading books in their matching nightgowns.
(laughter)
“'i live 17 miles from here.' i replied. 'my car could have broken down anywhere along the freeway. it didn't. instead, it broke down in the perfect place: off the freeway, within walking distance of here. i'm still able to teach my class, and i've been able to arrange for the tow truck to meet me after class. if my car was meant to break down today, it couldn't have been arranged in a more convenient fashion.'
the secretary's eyes opened wide, and then she smiled. i smiled back and headed for class.“ so ended my story.
i scanned the sixty faces in my economics class at unlv. despite the early hour, no one seemed to be asleep. somehow, my story had touched them. or maybe it wasn't the story at all. in fact, it had all started with a student's observation that i was cheerful.
deepak chopra has quoted an indian wise man as saying, “who you are speaks louder to me than anything you can say.“ i suppose it must be so.
camp was more like a keg party without any alcohol. and on the very first day our counselor gathered us all together and she taught us a cheer that she said we would be doing every day for the rest of the summer to instill camp spirit. and it went like this: “r-o-w-d-i-e, that's the way we spell rowdie. rowdie, rowdie, let's get rowdie.“ yeah. so i couldn't figure out for the life of me why we were supposed to be so rowdy, or why we had to spell this word incorrectly. (laughter) but i recited a cheer. i recited a cheer along with everybody else. i did my best. and i just waited for the time that i could go off and read my books.
英语演讲稿12
transpositonal considerationGood afternoon, Ladies and Gentleman. Thanksfor raising your attention. Taday, I’ll give you a speechentitled“transpositonal consideration”.
Before starting my speech I would like to ask you a question! Have youheard the saying that What we cannot afford to lose is nothing but innovation.Yes, I have. I’ve always believed it is a truth.
I have heard that three apples changed the world. The first one seducedEve. The second one awakened Newton. The third one was in the hands of SteveJobs. We sort of think the innovation of the world began with apple.I imaginelots of people want to become another Newton or Jobs right now with just onehand to change the world, right? Have the innovation to follow your heart. Itsomehow already reflects what you truly want to become. Everything else issecondary.
Via question, we can start to innovate. Via innovating, we can start tocreate better life. No innovation, no improvement. No improvement, no success.And no success, no civilization.and the key to succssful innovation is always tobe persistant We try to innovate, maybe we would feel helpless, puzzled, andsad.
However, this is what we must experience. Don't let yourself down! It isinnovation that we cannot afford to lose! That’s all, Thank you!
英语演讲稿13
Good afternoon. Ladies and Gentlemen,
Today I will say something about my family love.
I remember when I was younger. My family lived a simple life. We weren'twealthy by any stretch of the imagination, but we were content with what wehad.
Our first vehicle was an old broken-down bicycle. It provided us withtransportation on many enjoyable weekends and holidays. Mom sat on the backwhile Dad pedaled. I, a mere toddler at the time, rode on the bar in front ofhim. It didn't matter where we were going as long as we were going theretogether.
Not long after that, my family moved to Hainan. Relying on my parents,courage and persistence, they started their own business. As a result, we weresoon able to replace the bike with a new car. So we could travel further on ourexcursions. Our family's happy laughter filled the car as we traveled to manydistant locations in China. Many years have gone by since those happy days, butwe're still as close as ever.
Recently, the airplane has become our mode of transportation as we venturebeyond the confines of China to see the world. We were able to experiencefirsthand the uniqueness of Amsterdam, the romance of Paris, and the elegance ofVienna. But yet, such fantastic sites were nothing compared to the love of ourfamily.
Time goes by swiftly, and everything is changing all the time.Yet the loveexisting in my family always remains. It is the source of our happiness; It,sthe source of all of our ideals: confidence, courage, and faith. But it goes somuch deeper than that; it warms our very hearts. So I will acclaim for theeternal and awesome love in my family and let it go on forever!
Thank you very much!
英语演讲稿14
Everyone has dreams, it is the desire of everyone. Not dream of life will be empty, no dreams of life as the aircraft lost buoys, ships lost lighthouse, will eventually be eliminated by the community. But the dream is always thinking ahead with the change. Luluwuwei is by Yongren,is wise move.
Childhood, I have a dream, I hope I have money. Adults: "the young, Youle Qian you going to do it" I want to buy Paopao Tang, "" If you have a lot of money? "I will buy a lot of Paopao Tang," "If you have the money? Yong Buwan" I will do Paopao Tang bought the plant down. "Xiao Shihou of us do, the innocent, have a good Childlike Innocence, happiness and joy is a constant movement.
Slowly into the primary, secondary…… more will feel that pressure exists. Now I have a dream. I hope that day do not have a lot of homework to do. Playing a little bit of time to be deprived of, and our day in the 40 percent was being detained in the classroom, a lot of time in learning. In the face of learning, or a vague understanding. As the saying goes, "a rare confused", the understanding of things, from feudalism to the development of capitalism, the greater the more feel that their point of view is correct.
Junior high school on time, I have a dream, I hope he can become a top-notch students; family's home to be commended; school teachers can be sure of in between students to have Helijiqun performance. However, gradually, I found that to realize this dream and can not rely on to Shuashua childish. , I learned how to struggle.
Wan Zixi busy with the day to go home after school, is also trapped and tired, do not eat Yexiao flavor. This day is very monotonous, perhaps sometimes miss many primary school students, sometimes Ganzhuo class or a pair of dim Shuiyan. Hate rigid school clothes and never wear it everywhere walk. Saturday, Sunday's really a very short time, the children who really want to temper, a man slowly understand the dream is too difficult and hard, okay, I will strive to see every person to life in the sky as night time, seize Its no longer loose.
Today, I have a dream, I hope they can test into a favorite high school. I was a dream, `hard every day to find a better themselves with the practice of counseling Vol book, for a brighter future work.
Dream as a seed, planted in the "heart" of the soil, although it is very small, flowering can take root, if there is no dream, just like living in the inhospitable Gobi, empty, no vitality. So, the blood of our young people here have no one willing to do that Xingshizourou days I believe that I will not, all of you will not.
With dreams, and will have a pursuit, with the objective of struggle, a dream, there will be a driving force. Dream, is a noble bridges, regardless of whether or not to reach the final the other side, have dreams and to pursue it, this is already a success, a kind of glory. In the pursuit of dreams of this process, we are growing up.
It will Cuiren forward, perhaps in the path of realizing his dream, will encounter numerous difficulties and setbacks, but okay, fell their climb up to their dreams and advance, after all, the future of not only rely on luck, but also on their own creation .
英语演讲稿15
Nowadays more and more people be ridden for so much diafferent questions.It makes them usually had a bad frame of mind,they think of it,they worrided it ,they carried it...But no one can learn to oblivion. In our life we also had something bad something good,everyone can forget those good things but those bad things allways makes them had a profound meomery. These things usually effect their life.
But why can't us learn to oblivion? Those things allready be happend,why can't we learn to oblivion? So from now,learn to oblivion,i think it can help you have a good heart!
英语演讲稿16
I heard a word"Don`t give , just be you.Because life`s too short tobeanybody else."I think what this word express is so yeah,so I wanna you tomemorize it.
Everyone has a beautiful dream and personal life principle.but on the waythat we hunt for the keys of acheving our dreams,there are many difficultiesappearing,thus,several timid men give in to them,one after another,some peaplelost their first dreams and even themselves.So!Many characters and pretty orhandsome stars around us,we are obesessed with some of those,and even ad occeanof peaple volunteer to imitate those idols.However,as we turn back,we will findin surprise,the tree is still the old tree,the house is still,......theeverything is still the same.We didn`t change them a little.
The same as our competitions,teachers always say:"You`d better read moreessays and memorize some perfect or wonderful sentenses,it`s helpful for yourwriting level."Well!I don`t think so! Personally,I feel we must keep on ourstyles and priciple,due to this,when readers read our essays,they might learnabout us better,therefore we will become happier to make the life colorful andmeaningful.So,I support that we read more books,rather than recite moreessays.
Being true to yourself implies if you are delighted,then you laugh,if youare sad,then you cry,don`t hide your mood,do not be hypocritical.Go on yourdream which is deep in your hear. You can`t become the other like magic,becausethere is no such thing as magic in the wold,OK!Let`s stand in front of themirror,carefully look at ourselves.Say:Calm down.Don`t get anything to botheryour heart,just be true to yourself.
英语演讲稿17
Twenty years later, I became an inventor.
At that time, I invented many new things. I also invented a car all bycomputer control.
The car there is a kind of safety equipment. It it can fly in the blue sky,also can sailing on the sea, to explore mystery even to the sea bed. I can playchess in the car, watching TV, listening to the radio, chat conversation...
Equipped with all kinds of vehicles and animal sounds, it can talk animalsand vehicles. Activities freely in the nature, it is not affected byanything.
At that time, the lights on the highway, it is a red light, green light andyellow light, without artificial to management. His automobile will bedifference. Car every time to be able to correctly distinguish the three colorsof light.
When driving, you can rest assured. As long as the input some data, it willno longer listen to any instructions will make the car balance. Direction ofturning, it will automatically open lamp tell each other their driving route, toavoid a collision. Someone is coming from the opposite, it beeped tell eachother collision avoidance. If not, it will automatically get out of the way.
Now, I'll tell you about the car of the other features: there is a buttonon the bus. Click on, it will send you some of the things you want to eat anddrink. Eat, you can go to the bed to sleep in the car.
The car's headlights. There are 14 kinds of color of the car headlights. Itwill keep transformation, dazzle you. As long as your in the mind how to think,it will open you want to open the lamp.
英语演讲稿18
I think the most important modern invention is the Internet. With theInternet, we can do many things. For example, we can shop, learn knowledge,listen to music, and watch movies online. The Internet makes the world smaller.We can meet and talk to friends and relatives far away without spending a lot ofmoney. We can also post our blogs online so our friends can know what we aredoing by visiting our websites like zuowendidai(Joozone). Internet makes ourlife more exciting and easier.
英语演讲稿19
One in four computers in the world comes from China; but from each computer produced, China earns only what 10 apples are worth. I read this in People’ Daily not long ago. While the force of globalization has spread Chinese-made products all over the world and earned China the name “world’s factory”, China earns very little profits from this kind of low-cost production. It’s even been said that China has to export 800 million shirts to get an airplane.
The problem is, China has involved in countless processes of production, but doesn’t necessarily have the intellectual property rights. If all we can be is part of the low-cost, labor-oriented production process, we’ll remain in a passive, disadvantaged position and gradually lose our competitive edge in the global arena. To develop China’s creative industry, transforming products from "made in China" to "created in China" has become one of China’s major tasks.
This transformation will be no less like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese economy. Though there’ s no one in front leading us which direction to run, there’s much to learn from some Chinese enterprises that have already found the right strategies and are shining on the global stage. These strategies involve brand identity establishment, technological innovation and modern management system.
Firstly, the brand that I mentioned above is an intangible yet most valuable asset to a company. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names. The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand.
The second strategy is innovation of technology, which helps enterprises gain its core competency. In the global era where technology emerges at a rapid speed, one has to adopt the latest technology, and also to compete for the speed of developing new ones. The success of Haier, the third largest household appliances manufacturer in the world, lies in its constant innovation. Over the past 16 years, Haier has invested a total of 7 billion RMB in technological development, using 6 percent of its income for scientific research and the development of new products. At present, Haier's development operational speed is turning out 1.3 new products a day, maintaining its upper-hand in the fierce competition.
The third strategy is the establishment of modern management system. New Hope Group, the National Leading Enterprise for Agriculture, started from family-owned business. When the business was soaring and situation was changing, the family members had divergent views of management. To make sure of the development of their business, they decided to turn their company into a limited liability one, distributing property rights efficiently. Because of this, the company increased its competitiveness rapidly. Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the business cycle.
With brand identity, technology and flexibility, China’s creative industries will blossom and give China the cutting edge in the fierce global competition. One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China”.
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